Xilinx is in many fields where AMD does not play, allowing for some expansion of territory. Credit: AMD The rumors were true, only the price was off. AMD formally announced this week it intends to acquire FPGA maker Xilinx for $35 billion, not $30 billion as originally rumored. Xilinx is the biggest maker of field-programmable gate array (FPGA) chips, a class of chips that can be reconfigured for a variety of specialized tasks by the end user. They are especially popular in vertical markets like automotive and cellular base stations, where a chip can be reprogrammed for a new or special task. Analysts see Xilinx as an AI play for AMD, which has lagged behind Nvidia in the race for machine learning (ML) and inference. “[Xilinx] are moving into AI and ML and it gives [AMD] a whole other range of capabilities. They could in theory combine Xilinx with an AMD processor. I thought Intel would do it but they didn’t. I would hope they would incorporate Xilinx into their product line and make a system solution,” said Jim Feldhan, CEO of Semico Research. “It helps diversify AMD and gets them into new markets they are not in today that would take a heavy investment to get into, like automotive and telcom and industrial. Both Xilinx and AMD were focused on growing their data center businesses. Xilinx has been making good progress on the data center. It gives AMD another tool to compete with Nvidia,” said Kevin Krewell, principal analyst with Tirias Research. Better Leadership than Intel The deal is an all-stock trade, a reflection of how AMD’s stock has soared as its fortunes have turned around. Five years ago AMD shares traded at about $2 a share. On Tuesday when the deal was announced, it was at $78.88. AMD’s market value is now nearly $100 billion. “It’s a smart move doing an all stock deal and not taking on any debt. The last time they did that was when they acquired ATI in 2006 and it almost destroyed them,” said Krewell. This is the second major acquisition of a FPGA maker. In 2015, Intel dropped $16.7 billion for Altera, Xilinx’s main competitor. That deal was inspired partly by the prospect of producing Altera chips in Intel factories, but that has not panned out and Altera has been something of a dud for Intel. At least part of the blame lies with management. Intel at the time was under the leadership of Brian Krzanich, who ran things poorly and drove out a lot of talent. Feldhan gives much higher marks to AMD CEO Lisa Su. “Lisa Su really turned that company around. She has IBM experience on HPC. She is a good manager and tactician and I would say she knows what she is doing and not doing [the acquisition] on a whim,” he said. “It’s the blending of two companies that complement each other very well. Apparently Victor [Peng, Xilinx CEO] and Lisa have been talking for a while about combining their companies so it was not something out of the blue,” said Krewell. The deal is expected to close next year, with Peng, an AMD veteran himself, staying on to run the Xilinx business. Related content news Supermicro unveils AI-optimized storage powered by Nvidia New storage system features multiple Nvidia GPUs for high-speed throughput. By Andy Patrizio Oct 24, 2024 3 mins Enterprise Storage Data Center news Nvidia to power India’s AI factories with tens of thousands of AI chips India’s cloud providers and server manufacturers plan to boost Nvidia GPU deployment nearly tenfold by the year’s end compared to 18 months ago. By Prasanth Aby Thomas Oct 24, 2024 5 mins GPUs Artificial Intelligence Data Center news Gartner: 13 AI insights for enterprise IT Costs, security, management and employee impact are among the core AI challenges that enterprises face. By Michael Cooney Oct 23, 2024 6 mins Generative AI Careers Data Center news Network jobs watch: Hiring, skills and certification trends What IT leaders need to know about expanding responsibilities, new titles and hot skills for network professionals and I&O teams. By Denise Dubie Oct 23, 2024 33 mins Careers Data Center Networking PODCASTS VIDEOS RESOURCES EVENTS NEWSLETTERS Newsletter Promo Module Test Description for newsletter promo module. Please enter a valid email address Subscribe